math competitions: we host several competitions through the year to try and produce results for continuing students. these events should also be viewed as a way to attract and work with potential new students. in particular, math kangaroo and our russian school olympiad are great events to open to all students (whether currently enrolled or not). principals should advertise them locally, prepare marketing materials for interested parents who show up and make themselves available to answer questions before and after testing. in some branches they even offer a presentation about our program to parents while the kids are engaged in the competitions. these tactics seem especially useful in newer markets as a means of advertising our brand among competition-oriented families. in established markets, most of the families who come already know about us- we just aren't the right fit for them so there is a lower rate of conversion on families. to this end, some existing branches have even considered restricting non-rsm students from participating.