Ethereum extends bitcoin by incorporating a more complete, easier-to-use, but less secure programming language to implement smart contracts. Ethereum trades security for ease of use because of this developers have chosen it as the platform on which to launch the first decentralized applications sometimes with associated initial coin offerings.
A token sale is like a crowdfunding campaign, except it uses the technology behind Bitcoin to verify transactions. Oh, and tokens aren’t just stand-ins for stock—they can be set up so that instead of a share of a company, holders get services, like cloud storage space, for example. Below, we run down the increasingly popular practice of launching an ICO and its potential to upset business as we know it.